Current internet trends make video the King of Content. And with more than 3.37 billion consumers of such content worldwide, it’s imperative that businesses include video in their marketing mix.
Animated videos are an effective way to do this. They provide more flexibility in terms of design and cost less to produce. And they are so effective in marketing, you might wonder why.
Well, the following benefits will help you understand why animation is a must-have in your marketing toolbox:
1. Reach a Wider Audience
With animation, you can present stories that would be difficult to explain using live-action. For example, showing someone’s thoughts or feelings. You can create videos with a lot of detail, making it easier to tell complex stories in a way that people from all walks of life understand, no matter what language they speak.
With animated video services from The Sketch Effect, you can quickly create a video that suits your needs and target audience.
2. Achieve timelessness
Unlike live-action marketing videos, animated videos are timeless. They are not subject to factors like star power or current trends. This means that even if you create an animated video today, it can still be relevant years from now.
You’ve probably seen classic animated videos from various companies that still pack a punch to this day.
3. Can be updated with ease
When you want to update your marketing campaign, video animation is the way to go. It’s much easier and faster to update an animated video than a live-action one. Plus, you can do it with minimal cost.
You can also add new characters, change the background, or modify the story to make sure your video is modern and relevant.
4. Increase Engagement
Well-animated videos can help capture and retain the attention of your audience. They add a layer of engagement by adding humour or other interesting elements that are not always guaranteed with live action.
With increased engagement comes increased sales. Studies have shown that consumers are more likely to remember what they see in a video, as compared to written content.
5. Video animation is easier to scale
A good marketing plan should be designed to scale. And video animation makes it easier to do just that. You can start with a simple animated video, and then tailor it with various tweaks to suit different markets.
You can do this based on various factors such as your budget or the size of your company. For live-action marketing videos, the quoted rates for creating content are typically the same regardless of the size of the company.
6. Save time and money
Video animation can be created much faster, and with less cost, than a live-action video. You don’t have to worry about the added costs of hiring actors, renting equipment, and scouting for locations.
In some cases, animated videos can also be produced in-house with simpler tools such as Adobe After Effects or Storyboard Pro. And with the help of a professional animation studio, you can still create high-quality videos without breaking the bank.
7. Create a distinct brand identity
Animation allows you to customize your video content, which can help you create a unique brand identity. Instead of using generic visuals, you can create visuals that fit your brand, from the colour palette all the way to the characters.
This will also be a great opportunity to develop a distinct style for your videos. For example, if you decide to go with cartoon-style animation, this will become part of your brand identity and customers will be able to recognize it.
To sum it all up,
The benefits of using animation in your marketing efforts are clear. Animation is an effective way to reach a wider audience, remain timeless, update with ease, increase engagement, and save time and money while creating a distinct brand identity.
If you’re looking for an effective way to market your business and capture the attention of your audience, video animation is definitely worth a try. With the help of experts from The Sketch Effect, you can create a video animation that will help you stand out and reach your goals.