If you know anything about digital marketing or search engine optimization, chances are that you might have come across the term “local SEO services.” And we are sure you must be wondering what is it and why does it matter so much?
Well, before we answer your questions, let us clarify one thing. Local SEO is one of the best and most vital practices in the digital marketing world. It is especially beneficial for businesses that wish to reach the local crowd and expand their brand locally.
Now, let’s dive further to unveil more details about the services provided by the best local seo marketing agency.
What is local SEO?
In simple terms, local SEO is a practice used to optimize a website for a local area.
If you own a local business such as a shop, an agency, or a restaurant, you will want your website or webpages to get ranked for certain queries and keywords like “health experts nearby,” “top local real estate agents,” “cosmetic store in my area,” etc.
By optimizing your website with local SEO services, you can make sure people in your locality are able to find your business both online and online.
Why local SEO?
Searching for services on search engines has become a normal thing. Whether a customer is looking for a local painter, home renovator, plumber, etc., he/she will first conduct a Google search to determine if any experts are available nearby.
If you want your services, products, etc., to show up on search engines when such searches are done, then local search engine optimization is your only way out.
Impact of local SEO on your public relation
Customers are more inclined to service providers who go above and beyond to assist them. If you think you can become the area’s saviour, then why not use local SEO to obtain welcoming appreciation from the local community?
With effective local SEO services, you can –
- Bring your website in front of local consumers at the right time and efficiently.
- Give your customers what they need and when they need.
- Inform your customers to make a sound purchase decision.
- Support your local communities and events, thereby boosting local’s interest in your business.
Why does local SEO matter so much?
Well, Search Engine Optimization is not a big secret anymore. If your competitors are employing SEO techniques to rank higher on search engine result pages, then why not you?
In fact, local SEO can be your only way to obtain an edge over your competitors. And besides, local SEO can –
- Help you with ranking on SERPs
- Help you obtain the top spot in the marketplace
- Assist you in increasing local branding
- Help you survive even among big and established businesses in your industry.
Impact of different algorithms on local SEO
Since the creation of Google in the early 2000s, it has been improving and updating its algorithm to deliver the best user experience. With each algorithm update, search engines like Google try making the indexing process more categorized and relevant, making it easy for the searchers.
1- Panda
Google Panda was launched in February 2011, and its role is to ensure websites that deserve better ranking are being ranked higher on SERPs. This means that sites that deserve lower ranking (low quality and thin sites) will be ranked low.
Google Panda is known for cracking down on content farming.
2- Penguin
Google Penguin was launched in April 2014, and its function is to catch websites that are spamming their own search results. Google Penguin forbids buying or obtaining links through link networks.
3- Pigeon
Google Pigeon is a comparatively new algorithm, launched on July 24, 2014. Its aim is to help websites rank better for their local SEO efforts. Mom and Pop shops are not only the ones that can use local SEO services; anyone can. But they require maintaining the standards of Penguin and Panda algorithms.
Over to you
Well, it is evident from the blog that local SEO service is a widely accepted digital marketing trend that works wonders for your business.
So, next time you choose a digital marketing service provider, ensure to choose one that deals with local SEO services so you can attract more people from your locality to your brand!