Snapchat, a multimedia messaging app, has not received the attention it deserves compared to Instagram. Snapchat Spotlight is a Snapchat feature that allows you to create Snapchat stickers and entertain cameos. You can create short videos similar to TikTok with this feature. We’ve got the answer to your questions: “What is Snapchat Spotlight?”
What is Snapchat Spotlight?
Snapchat Spotlight can be used in conjunction with social media platforms such as Instagram Reels, YouTube Shorts, and TikTok videos. They’re not identical.
Snapchat Spotlight allows users 60-second videos.
Snapchat’s algorithm uses four indicators to determine how entertaining your Spotlight videos are. These include the number of unique views, total time spent viewing the video, number of shares, and number of screenshots taken. These factors determine how often Snapchat will show your video.
Snapchat Spotlight does not have comments. Your name will not appear in the Spotlight video if your age is under 18 or you do not have a public profile.
How to submit a Snapchat Spotlight video
Snapchat users can submit Snapchat Spotlight videos. There are some community guidelines you should follow. Videos must be suitable for all ages above 13 years old, have audio and portrait orientation, and have an aspect ratio of at least 3:4.
Even if you adhere to all guidelines, this doesn’t guarantee your Spotlight submissions are accepted. Spotlight submissions are not easy to accept. Focus on creating high-quality videos and remember Snapchat submission terms.
These details will help you submit your first Snapchat Spotlight.
- Start the Snapchat app to start recording the video. Spotlight videos may not exceed 60 seconds in length.
- You can add audio and filters to your video.
- After you have completed the edits, added all the necessary information, and are ready for submission, click Send toat the bottom of the screen.
- Select Spotlight on the next screen.
- Add hashtags to your video by clicking the #AddTopicThis will allow Snapchat to show your video only to the most relevant users.
- Once you are done, click the arrow to the bottom right.
The Snapchat Spotlight video has been submitted. You can check the status by selecting your avatar at the top-left on the Snapchat camera screen. After it is accepted, the status will change to Live.
How to save or delete a submitted spotlight video
You will need to save Snapchat videos after you record them. You may also want to delete your Spotlight videos. Both of these can be done from the Snap Map & Spotlight section.
- Click on your avatar in the top-right corner.
- Select Optionsfrom the Spotlight and Snap Map section.
- Select See all Snaps.
- Hold the button to save or delete the photo.
- Choose Save Snap, or Delete Snapchat.
How to increase your chances of getting Spotlight videos accepted
There is no way to get a Snapchat Spotlight Video accepted. However, as long as you adhere to the Spotlight guidelines, and produce high quality content, moderators will accept your videos.
If you adhere to the best practices and guidelines, your odds of success will be in your favor. Be mindful of these things when creating Spotlight videos.
- Videos should not exceed 3 to 60 seconds in length
- Videos should have a minimum aspect ratio (either 3:4) or 16:9, but it is possible to create videos with a horizontal resolution of 640 pixels.
- Videos should be appropriate for all ages, so you shouldn’t post anything inappropriate.
- Do not submit promo videos.
- You should use the Snapchat camera to capture your Spotlight video. You can also choose to save a video on your phone.
- Spotlight should always include a few hashtags to provide enough context about the viewers who are interested in your Spotlight videos.It is important to put thought into your hashtag usage.
- Do not create content that is identical to others. Be unique and entertaining with your videos. To make the videos more interesting, add audio or filters. You can make your own Snapchat filters if you want to make them more interesting.
- Do not post too many Spotlights at one time. Snapchat may limit how many videos can you upload in a given time period from your Snapchat account.
Snapchat Spotlight: How to Win
Let’s now talk about how to create and submit Spotlight photos.
- Niche down
This is the first thing that you should know in order to direct your efforts in a single direction starting from day 1.
This is what you should be thinking about for a moment. What would it look like if Pewdiepie uploaded a video about skincare tomorrow? Odd, right? You need to create a Snapchatter community that is interested in one thing. This could be DIYs or gaming, or just comedy.
Stick to your niche once you’ve established it. Snapchat is a great marketplace for creators, provided you understand the basics.
- Consistency is crucial
Consistently posting content will keep your viewers interested. You might have noticed the consistent creation of original and relevant content if you’ve been following content creators or influencers over time.
This doesn’t mean that you should just post whatever interests you. It’s important to plan your content so that it is relevant to your audience, and that you post it at regular intervals. If you have busy days ahead, you can even batch-create content.
2. Promote proactively
You can also share your Snapchat account if you have a large following on Instagram, Twitter, or Facebook. This will allow you to attract people who enjoy short-form video content to your audience.
Your CTA can be clicked on by users to open a profile link. They can also engage with you via Snapchat. This will also mean more views, shares, screenshots, and the recipe for viral Snapchat videos.
Are you ready to create your first Snapchat spotlight video?
Snapchat Spotlight is a great platform for creators, even though it’s less popular than Instagram Stories. Low saturation allows for rapid growth and creators have the option to expand their reach to other platforms.
Snapchat could also reintroduce incentives to make it a more lucrative platform for creators. You now know how to create Snapchat Spotlight videos and how to submit them, so you can confidently use the feature.